PROMOTIONAL SMS

A promotional SMS is a message sent by a brand to prospects and customers informing them about promotions, discounts, and offers. Marketers run promotional campaigns to increase customer engagement and rocket sales. SendPulse allows you to create branded subscription forms, automate SMS sending, and personalize the messages for better performance.

Are intended for marketing, publicity and brand promotion of the products and services. As per TRAI guidelines, these SMS can be sent only to the Non DND numbers in a time span of 9 AM to 9 PM.

Promotional SMS The main features of the Promotional SMS panel are:

• Information sent to its customer(s) by the Bank or financial institution or insurance company or credit card company or Access Provider pertaining to the account of that customer(s).
• Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation.
• Information from a registered educational institution to parents or guardians of its students.
• Any other message as may be specified by the Authority, from time to time as “Transactional message”.

Later TRAI allowed few more services under the Promotional SMS category like:-

• Messages sent by companies to their employees.
• Messages sent by the companies to their customers informing about their account status, shipping status, etc. However, these messages should not contain any promotional content.
• Messages sent from a machine (after some algorithmic calculations) like a user received a message, the machine stopped working i.e. Machine-to-Person.
• Customers explicitly asked for the information.
• Customer registration information, registration or validation codes, etc. sent by websites.