For telesales, sms messaging offers a cost effective and convenient platform from which call centres can service request updates, appointments or payment reminders to customers, and push information requests. new integrate text messaging into your call centre to improve operational efficiency and create better customer experiences the phone line can no longer be your primary channel to “speak” to your customers. you know that if they end up waiting too long in the queue they are going elsewhere and will make their complaints heard on that other potent channel – social media. so you have to use omni-channel tactics effectively. best you start to text! the smart phone in someone’s pocket gives them access to anything at any time. you can communicate with them wherever they are and they will respond. this means less talk, more type! for telesales, sms messaging offers a cost effective and convenient platform from which call centres can service request updates, appointments or payment reminders to customers, and push information requests.